About Us

About GuestDirectSM

Guest DirectSM is a division of Customer Direct.  Founded in 1997, St. Louis-based Customer Direct provides outsourced call center services for a wide variety of clientele.


Robert Nolan Jr. President/CEO

Robert Nolan Jr.

President/CEO

Rob brings more than 25 years of management expertise in both public and private companies. He previously served on the Board of Directors for a publicly held company and has extensive executive management experience in software product development, operations and information technology. Throughout his career, Rob has led large, multi-location organizations, including, software development, technical support and customer service call centers.

As co-founder of Customer Direct, Rob prides himself on establishing an exceptionally collaborative culture, where each employee understands the worthwhile nature of his or her work. Rob has created an environment where employees are empowered to add a distinct impression upon their work and they are recognized for doing so. He has taken his instinctive desire to help people, combined it with his knowledge of technology, and striven to instill these ideals in every Customer Direct employee.

Rob is a graduate of the University of Notre Dame with a B.B.A. in Finance.



Charlie Noonan Vice President Sales & Marketing

Charlie Noonan

Vice President Sales & Marketing

Charlie joined Customer Direct in 2003 as an Account Executive who was primarily focused on growing GuestDirect, the hospitality brand of Customer Direct. He has been instrumental in turning GuestDirect into an industry leader. In his current role as Vice President of Sales & Marketing, Charlie plays a critical role in creating, managing and marketing new growth opportunities for Guest Direct.

Charlie has experience in competitive market analysis, strategy development and managing client relationships. He has a strong sales and operations background, which allows him to offer significant value to the implementation process.

Additionally, Charlie has financial management consulting experience, including financial due diligence for a potential European acquisition of a large multi-national corporation based in England.

Charlie earned a Bachelor of Science degree in Finance from Texas Christian University.



Dawn Tahghighi Vice President, Call Center Operations

Dawn Tahghighi

Vice President, Call Center Operations

Dawn has 25 years of management experience, including 10 years in Call Center management - much of which was spent with Convergys Corp. While at Convergys, Dawn supported multiple multi-million dollar clients. She was instrumental in the launch of several new projects for name brand companies.

Dawn joined the Customer Direct team in 2005 and oversees all aspects of call center operations. Her ultimate responsibility is ensuring client, customer and employee satisfaction.

Dawn received her Bachelor Degree in Business Administration from the Delaware Community College in Pennsylvania.




Gary Hensler Senior Operations Manager

Gary Hensler

Senior Operations Manager

Gary has more than 20 years of expert management knowledge, staff recruiting and training experience. He is primarily responsible for supporting and directing agents’ development process as they progress within the company. Gary also is in charge of ensuring quality control for each customer interaction.

With his astute attention to detail and knowledge of the contact center business, Gary has developed an outstanding system for training employees. He instills his leadership qualities in every Customer Direct contact center agent.

Gary Hensler joined the Customer Direct team in 2005 immediately following several years with Convergys Corp.




Bob Schweiss Vice President, Information Systems and Technology

Bob Schweiss

Vice President, Information Systems and Technology

Robert Schweiss brings 20 years of management expertise in data and telecommunication to Customer Direct. Prior to joining Customer Direct, he operated a data and telecommunication service company that specialized in large multi-location organizations with voice over IP connectivity and call center operations. Robert also owned and operated an Internet Service Provider. In addition, his organization represented SBC Communications, AT&T, Sprint, Quest and Nuvox Communications as a Master Agent.

After selling his businesses Robert joined Microsoft as an Account Manager in Microsoft’s Enterprise and Partner Group managing accounts with as many as 10,000 desktops in Microsoft’s North Central Region.

Robert also served as President of the Board of Directors at Kirkwood Athletic Association for three years, a youth sports organization serving 3,500 children.

Bob earned a Bachelor of Arts in Political Science from the University of Missouri-St. Louis.



Gina O'Connor Vice President, Human Resources and Facility Management

Gina O'Connor

Vice President, Human Resources and Facility Management

Gina has more than 25 years of administrative and management experience. She has held several positions at Customer Direct, including Human Resources Manager, Office Manager, Billing Coordinator and Accounts Receivable Manager.

With her strong background in organizational skills and her unique talent for personnel management, Gina has developed and implemented a world-class system of recruiting, selection and hiring. This system has developed into a competitive advantage for Customer Direct and benefits our clients, who receive the finest call center agents caring for their customers.

Gina has been with Customer Direct since its inception.

Gina has earned an Associates Degree in Applied Sciences from Florissant Valley Community College.



Amy Kreklow Vice President, Finance

Amy Kreklow

Vice President, Finance

Amy has been the Controller for Customer Direct since April of 2004. Prior to joining Customer Direct, Amy served as the Senior Financial Accountant for American Railcar Industries, Inc. Previously, Amy was a Staff Accountant at Worthington Ag Parts, where she performed financial statement consolidations for many domestic and international locations.

Amy’s diverse 10-year accounting background also includes working for the public accounting firm Holt and Patterson, Ltd. Her experience, dedication and attention to detail allow Amy to oversee all accounting functions for Customer Direct. She plays a key role in positioning the company for future growth.

Amy earned her B.S. in Accounting from Illinois State University in Normal, Illinois.



Pat Nolan - Marketing Manager

Pat Nolan

Marketing Manager

With over 6 years of Contact Center experience, and 20 years of work experience in the Service and Hospitality Industries, Pat has the additional perspective of working in virtually every aspect of the Customer Direct organization: from Operations management and Quality Assurance, to Sales and Marketing.

Pat brings his passion for Customer Direct to our marketing message. His focus on service excellence and attention to detail permeate our communications to Clients and Prospects.

Pat graduated from St. Louis University with a B.B.A. in Marketing.





Sean Yajima - Training and Quality Assurance Manager

Sean Yajima

Training and Quality Assurance Manager

Sean has led our Training and Quality Assurance teams at Customer Direct since 2007. In that time he has managed a significant expansion of both programs, including video training modules and the development of a customized quality evaluation system that is used to score and report on all call observations.

Sean brings over 15 years of computer, networking and call center experience, including positions at Convergys and Radio Shack.

Sean studied Computer Technology and Networking at Vatterot College.





Kate Asquith - Client Services Manager

Kate Asquith

Client Services Manager

Kate Asquith joined the Customer Direct team in 2007, making an immediate and positive impact to our Client Services team. Kate has that rare combination of technical knowledge and customer focus that has made her an invaluable asset to our Clients. Her experience includes over 7 years in business-to-business sales and service with a variety of industries. In addition, she has 8 years of experience in various levels of contact center management, most notably with GTE/Verizon Telecommunications.

Kate attended Missouri Baptist University, where she studied Psychology and Business Management.  She is currently pursuing certification as a Microsoft Certified Systems Engineer (MCSE).